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May 10, 2011

Craftsmanship is important to me. That’s one of the reasons I put “Journeyman” on my business card. I want clients to understand that I take pride in my craft, and using my years of earned skill adds value to their project.
Emma on the Beach was a unique project that allowed me to use my Craftsmanship in an unbridled fashion.
The project came about when St. Patrick’s School was looking for donations to their major annual fundraiser. So I thought about what a printer could contribute. Free letterhead / Free Business Cards? Boring… How about a custom, one off keepsake book. Of course it really helps if your wife is a successful children’s author. So I excitedly pitched the idea, and after some convincing, Sandra agreed to write the story.

Northstar Bindery graciously donated the bindery for Emma on the Beach as well as a leather covered 9×12″ mock-up to use on the auction table. The winning bidder met with us and we brainstormed about a story idea. The ‘client’ requested a keepsake to remember a family vacation in Florida.

The story weaves through some heartfelt memories of special moments from the vacation and touches on Emma’s experiences as an 8mo old girl. Sandra put a beautiful story together. Illustrations were provided by one of the teachers at St. Pat’s. Then once it was all together I created the layout and special look to the keepsake book.

We used an fully recycled uncoated paper on the inside with a bit of ‘tooth’ to it for a nice feel.  The sheets were digitally printed single sided. The 2 page spreads were laminated together back to back, kind of accordion style. and case bound (hard cover). I choose a sand coloured genuine linen cover that would reflect the beach theme. For the front cover we used a debossing technique to highlite where the title plaque was to be inset into the front cover to finish it all off.

When we presented the keepsake, we were rewarded with the best payment ever; tears of joy.

Having a vision and seeing it through to completion makes Craftsmanship come alive – an Ahh moment for a true Journeyman. If you have a project that needs some special attention, we’d love to hear from you.


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